The Teo Jakob furniture store is a Swiss institution with locations in Bern, Zurich, Geneva and Winterthur and enables creative people to design a new subject every year. Responsible this time: Studio Thom Pfister in Bern.
editorial staff
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January 10, 2023
The Teo Jakob furniture store defines itself as a “Swiss reference for furniture and interior design”. The company sells designer furniture in four locations in Switzerland – Bern, Zurich, Geneva and Winterthur – as well as online; but it also helps in the design of private spaces or offices. It goes without saying that Teo Jakob has a high affinity for aesthetics, which is reflected, among other things, in a subject that changes every year. This time, the Bern studio Thom Pfister has taken on the same thing and has relied on fluid shapes (or, in the original title: “Liquid Shapes”).
This “led to a festive, accessible and playful implementation that reflects Teo Jakob’s joy and attitude towards design. The different shapes and colors, which flow into each other, express a common whole and yet are independent, they form a harmonious overall picture,” said Thom Pfister in a statement.
Manager at teo jakob: Simon Flückiger (Management, CEO), Sophie Tran (Head of Marketing & E-Shop). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Ursula Rytz (Consulting), Laura Capponi (Brand Consultant).
