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Struggling with Rainy Summer: How Businesses in North of France Adapt

Tatiana Geiselmann // Credit photo : Xose Bouzas / Hans Lucas / Hans Lucas via AFP

Gray skies, showers, temperatures sometimes worthy of October: summer in the North of France has been very discreet in recent weeks. In Strasbourg in Alsace, bars and restaurants are doing what they can to make their mark, despite the greyness.

In front of the restaurant La Graffateria, about twenty tables and just as many benches, all soaked by the rain. Even if no customer dares to sit on the terrace, the manager of the room Arnaud, compels himself to take it out every day.

A balance to be found for restaurateurs

“The terrace, we take it out anyway because it is generally the call tables. Seeing a terrace taken out already shows that we are open and that encourages customers to come in. So we try to take it out even if it rains”, he explains at the microphone of Europe 1.

But not enough to attract enough customers to reach 80 covers for sunny lunchtimes. With the rain, the figure drops rather to fifty. “There is a big impact on turnover, of course”, regrets Arnaud. “So we focus more on the evening, where people have to go indoors, to do events, that kind of thing to catch up.”

happy cinemas

And during the day, it is precisely on other interiors that the people of Strasbourg fall back. The Planetarium, for example, is sold out and the weather is also a big hit in cinemas, as confirmed by Léo, who sells entry tickets to the Star Saint-Exupéry cinema.

“Of course there are more people who go to the cinema than when the weather is nice. Result, this Wednesday, we were almost 500 people who came to the cinema”, he summarizes. A figure two or three times higher than compared to sunny summer days. So, as summarized by his colleague Pascale. “Long live the rain!”

2023-08-04 13:00:52
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