Central to the strategy of brands developing franchises, commercial sites are experiencing strong growth in France, reveals a new study published by Fact.
The Federation of Trade Actors in the Territories (Fact) published on July 12, in its latest report, the indicators of attendance and turnover of French commercial sites, which also make it possible to identify activity trends .
In the first half of 2023, a sharp increase in footfall and turnover for all shopping sites was observed by Fact – formerly the National Council of Shopping Centers (CNCC) – which now includes in its field of study : shopping malls, commercial areas and city centers. Moreover, with the exception of the personal equipment sector, all sectors of activity are growing in terms of turnover on a national scale.
Moreover, contrary to what was expected, the impact of the urban revolts only had very specific consequences and limited to the commercial areas that have been the subject of incidences » announces the Fact. And despite a late start to the sales this year, with a one-week lag, the second weekend of the sales marked a strong catch-up in attendance with an increase in flow of +7.2%.
Shopping centers
In the first half of 2023, footfall in shopping centers increased by 3.7% year-on-year, with a regular increase every month. In detail, this footfall was more marked in city center shopping centers which grew by +9%, although all metropolitan regions experienced an increase, led by Île-de-France which recorded an increase of +6.5%.
With more than 150 points of sale in the territory, supra-regional shopping centers (such as La Part-Dieu in Lyon and Les Quatre Temps in Puteaux, the largest shopping centers in France) are “outperforming”, announces the Federation, with an increase of attendance by +6.6%.
From January to the end of May, the turnover of stores and brands in shopping centers was also up with growth of +5.2%, an increase which goes hand in hand with the consumer spending of the French, which increased by +3.3%. However, disparities exist between the different activities.
The excellent performance of cinemas pulled up the entertainment sector (+35.2%). The same is true for the culture/gift/leisure sector, up +5.9%, but above all driven by the results of cultural products, which peaked at 24%, followed closely by sporting goods (+14 %). Catering still performed just as well with 13.5% growth, as did cosmetics and health (+2.5%).
Two sectors, on the other hand, are down slightly. In the midst of a crisis with successive store closures, the personal equipment sector fell by -0.7%. The same goes for household equipment, which experienced exceptional growth in 2021 (+14%, Ipea): the first half of 2023 announces a landing period with only +0.3% growth.
Town centers and outlying areas
In city centers, footfall increased sharply to +11.2% in the first half of 2023, after a year 2022 that was already up by +6.8%. According to Fact, the cities of Hauts-de-France stand out with an increase of +16.2%. Finally, footfall in shopping areas located on the outskirts of cities also saw a very marked increase of +9.1%, with comparable performances in all metropolitan regions. This increase follows a jump of +23.1% in 2022.
“We have just completed a positive semester for footfall and activity in retail locations, with increases observed at all retail sites and in all territories! This is good news because this dynamism shows first of all that the shops continue to attract the French who take a real pleasure in frequenting them, ”said Christophe Noël, general delegate of Fact, in a press release.
2023-07-17 05:31:58
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