Striving for Innovation and Quality at Canton Fair: Voices of Foreign Trade Enterprises

Xinhua News Agency, Guangzhou, 30 April Topic: Strive for “innovation” and pursue “quality” for the future – Listening to the voices of foreign trade enterprises at the Canton Fair

Xinhua News Agency reporters Han Jianuo, Wang Yuhao and Ding Le

Kitchen and bathroom spaces full of design, smart home decoration full of AI technology, household products that highlight fashion trends … Focusing on the theme of “quality home”, the second stage of the 135th Canton Fair came ending on April 27th at the Pazhou Center in Guangzhou The third stage with the theme “Better Life” will be launched on May 1st.

  After 67 years of experience, Canton fair has become increasingly popular among domestic enterprises——

“Participating in domestic and foreign exhibitions is one of the important ways for our county’s foreign trade companies to expand markets. Especially under the bad conditions of foreign trade, the desire of companies to participate in even more urgent manifestations.” Shandong Cao County Bureau of Commerce told reporters.

Cao County, located in southwest Shandong, has a long history of forestry industry and has nearly 10,000 forestry processing companies whose products are exported to 185 countries and regions including the United States and the European Union. At the second stage of the Canton Fair, among the 55 exhibiting companies in Cao County, there were 51 wood products and furniture export companies.

Shandong Yashang Famous Home Furnishing Co., Ltd. does not

“The new sofa that we introduced this year has a color that is popular with young people. The design of the scene also follows ergonomics and is more interesting in action. The market is welcome him.” as competition becomes increasingly strong, Although consumers are price conscious, there is still a high demand in the market for high quality products at a reasonable price.

Make efforts towards “new” and continue to stabilize foreign trade orders with new products——

Many exhibitors said that international buyers have higher requirements on the “quality-price ratio” of products this year, which will force foreign trade companies to continue to innovate and continue to better meet the diverse needs of customers with high quality and affordable products.

The reporter learned that there were 9,820 offline exhibitors in the second phase of the Canton Fair, including more than 1,400 high-ranking enterprises with titles such as national high-tech enterprises, individual industry champions manufacturing, and new small giants, and an increase of 300 compared to the same period of the previous session.

Electric pepper grinder, small coffee grinder, electric wine bottle opener… Guangdong Zhuhai Keli Tong Electric Co., Ltd. brought a series of simple “small home appliances” in design that attracted many customers.

Sales Director Wang Jingsong showed reporters a two-in-one electric grinder set, one for grinding salt and the other for grinding pepper. “Our products sell well in the European and American markets, mainly because of our emphasis on consumer demand.”

Seek a future with “quality” and continue to improve quality and innovation to show the new style of Made in China——

Guangdong Chaozhou Qingfa Ceramics Co., Ltd.

“When people sip a drink, the mouth of the collected cup allows the aroma of the drink to gather as they smell it; the cup with two layers has a better heat retention effect. ” said Cai Anyang, the company’s deputy general manager.

Cai Anyang told reporters that the current global trade competition is fierce, which requires foreign trade companies not only to improve quality, but also pay attention to bottom renewal -idea to provide users with a full range of customized service designs. “We customize what the customer wants, and what the customer doesn’t expect, we think about it and do it before he does.”

The reporter at the Canton Fair saw that, in addition to pursuing more information and quality, integrating green concepts in product innovation is also the consensus of many exhibitors.

Ke Jie, manager of the export sales department of Zhejiang Aishida Co., Ltd., told reporters that in order to reduce the problems of large volume and high consumption of packaging materials of pot products, the company has some hands -design a pot to be portable and can be folded into the pot to reduce the overall size; The shape of the pot is designed to be stacked and transported in a set of “small pot into a big pot” to reduce the consumption of packaging materials.

“The thermos cup that we are focusing on presented at this Canton Fair is characterized by environmentally friendly materials. It is not only very portable, but the service life is longer He also has a long way to go. Many European customers have shown interest.” The person in charge of Guangzhou Fengzun Household Products Co., Ltd. said, In the next step, we will continue to research and launch more environmentally friendly and energy-saving core products. “Only by strengthening the research and development of new products and new technologies can we better meet the new needs of the market.”

According to statistics, there may be more than 1 million new products on display at this Canton Fair, including more than 450,000 green and low-carbon products. The emergence of more innovative, high-quality, low-carbon products has become a great “business card” for expanding Chinese manufacturing to the international market.