(ETX Daily Up) – Southeast Asia is a highly coveted market for local streaming platforms, but also for international giants such as Netflix or Disney+ who see it as a pool of potential subscribers. In this part of the world, the video streaming industry is far from mature. As proof, the number of subscriptions increased by 6% in one quarter. This is our issue of the day.
According to reports Analysis and insights into Southeast Asian online video consumersfrom consultancy Media Partners Asia, the number of subscriptions increased by 6% between the second and third quarters of 2022 in Southeast Asia. This represents 2.4 million new subscribers for a total of 43.5 million subscribers.
If Disney+ has worked hard to establish itself in the Asian market, Netflix is once again the leader in this region of the globe which includes Singapore, Indonesia, Thailand, the Philippines and Malaysia. The platform alone accounts for 42% of the audience in this part of the world, ahead of Chinese platforms Viu (13% of the audience) WeTV by Tencent (10%).
Prime Video has attracted approximately 400,000 new customers following efforts to better meet local subscriber expectations, particularly in Indonesia, the Philippines and Thailand.
The Vidio streaming service, which is a hit in Indonesiaconfirms its position as the regional leader with 4 million subscribers in Q3 2022. Video is the fifth most viewed platform in Southeast Asia (7% of global audience), behind Disney+ (9% of audience) .
“The growth of Vidio and Prime Video has so far expanded the streaming universe in Southeast Asia. Korean blockbusters like “Extraordinary Attorney Woo” have helped solidify Netflix’s consumer leadership in Southeast Asia, while “Big Disney’s Mouth” and Amazon’s “Love In” contracts have also been popular,” said MPA analyst Dhivya T.
“Korean drama series is the most viewed streaming video category, accounting for 32% of the total audience. In Indonesia and Thailand, high-quality local content remains essential. Original programs such as “Love Mechanics” (WeTV),” School Tales The Series” (Netflix) and “The Sexy Doctor is Mine” (Vidio) were the highlights of the third quarter. The launch of Disney+ in the Philippines, the momentum of Vidio and the strong local programs of Netflix and Amazon are expected to drive SVOD growth in the fourth quarter, although consumer enthusiasm declined in Malaysia, the Philippines and Thailand,” he added.
