In this webinar we will explore the potential of machine learning applied to digital advertising and how it can transform the way brands reach and connect with their audiences. We will begin with a brief introduction to machine learning to understand its foundations and capabilities, highlighting how this methodology allows systems to learn autonomously and optimize their processes to maximize advertising results.
Next, we will present TikTok Smart+our new automation solution for advertisers, designed to optimize campaigns in real time. Smart+ allows advertisers to automate audience targeting, bidding and creative, maximizing campaign accuracy and optimizing performance. We will have the head of Paid Media from the MasterD team, the first to implement a Smart+ campaign in Spain, who will share their experience with the tool, including the results and learnings obtained. This practical testimony will allow us to see how Smart+ is truly impacting the market and how this innovation can benefit advertisers from different industries.
Finally, we would like to introduce you TikTok Symphony– Our new suite of generative AI tools that can help you drive volume for ad formats and repurpose existing content. This tool will make your life easier when creating creative content on TikTok, in terms of ideation, production and optimization.
Speakers:
Felipe Ymaz . Brand Partnership Manager – TikTok
Jesus Barreras. Paid Media Manager – MasterD
Margaux Cabanis. Creative Consultant – TikTok
Nuria Serrano. Product Marketing Manager – TikTok
