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CME, a leading IT solutions consulting company, has announced the conclusion of a strategic partnership agreement with the ENTERTAINER business, a leading global provider of loyalty and rewards solutions to consumers in the Arab Gulf countries, to support INGO, its sustainability platform to change behaviors. «CME». This pioneering cooperation seeks to provide a wide range of diverse offers in various Gulf countries directly through the INGO platform, which contributes to a qualitative change in the behavior of individuals towards their health and environment.
By uniting their efforts, the two parties aim to achieve a tangible positive impact on the lives of individuals across the Gulf region by enabling them to live a healthy and environmentally friendly life in an easy and enjoyable way. This partnership comes within the framework of CME’s endeavor to enable INGO users to obtain a wide range of attractive offers available directly on the platform, in order to promote and encourage the adoption of best daily life practices.
On the prospects offered by this partnership, Wessam Youssef, CEO of CME, confirmed that the partnership with the ENTERTAINER business is closely aligned with CME’s mission of employing technology tools to provide solutions with an effective positive impact. He added: “We believe that combining the sustainability benefits of the INGO platform with the savings benefits offered by the ENTERTAINER will enhance the added value we provide to INGO members, as well as expand our impact in the long term. This project is considered a paradigm shift in the sustainability sector in the Arab Gulf countries, as it motivates individuals to prioritize their health and environment, while enjoying exclusive benefits and incentives at the same time.”
In addition to succeeding in achieving their personal health goals or participating in environmentally friendly practices, INGO users will be able to access a wide variety of offers offered by the platform’s rewards program. This pioneering approach will provide all users with an exceptional experience like no other, as it seamlessly combines sustainability and health in addition to tangible rewards and savings at the same time, which contributes to positive and lasting behavioral change in the lifestyle of individuals in a unique and attractive way.
For his part, Julian Morbidelli, director of commercial relations between companies in the Kingdom of Saudi Arabia and Egypt at the ENTERTAINER business, said: “Through this partnership, we offer an integrated and comprehensive digital market, and consolidate fruitful cooperation with CME, which strengthens INGO’s position as a system An innovator who encourages healthy habits and environmentally friendly choices. The unique concept of motivating INGO members across the Gulf region to continue adopting more sustainable lifestyles by offering them exclusive rewards is not only innovative, but also an effective way to facilitate active participation in the sustainability sector.”
On the other hand, Mahmoud Taymour, General Manager of “the ENTERTAINER business” in the Kingdom of Saudi Arabia and Egypt, stated that the company seeks, through this strategic partnership, to achieve several goals represented in “promoting environmental sustainability, supporting the sustainable development goals of the United Nations, in addition to Providing innovative and customized solutions that benefit our society and contribute to protecting the environment, and we are committed to continuing our efforts to provide more solutions and opportunities for a greener and more sustainable future.”
Under this strategic partnership, CME and the ENTERTAINER business aspire to bring about a revolutionary and positive change in the sustainability and development sectors in the Gulf region. By joining forces and sharing expertise and resources, both companies are committed to inspiring people to adopt more sustainable lifestyles, enabling companies to launch innovative initiatives to motivate employee engagement, and encouraging governments to instill healthier and greener practices among their citizens.
2023-08-04 15:21:22
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