The strategic sales and marketing planning for the various specialist magazines and digital products in the horticultural publishing sector will be taken over immediately. You are responsible for the sales revenues (print and digital) as well as the advertising costs and are responsible for achieving them. With regard to the operational implementation of the marketing activities, one will work closely with the publishing house’s marketing service and customer service departments.
In day-to-day business you independently create market analyzes, market observations and competitor analyzes. It also looks after important associations and institutions as well as other important stakeholders. You will work on the development of new products and create business plans for them. In addition, overarching new marketing concepts and channels are being developed.
The best fit for the job is applicants who have a lot of relevant experience in strategic marketing and sales planning for modern media products. You should master the basics of subscription marketing for new customer acquisition, customer loyalty and customer recovery both online and offline.
In addition, one must be familiar with the development of customer journeys and have knowledge of the development of paid content concepts for specialist media. A high level of commitment, an independent way of working and the ability to work on several projects in parallel are essential for the job.
More information on this top job is available on the kress.de job portal.
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