dc.contributor
International University of Catalonia. Department of Communication
dc.contributor.author
Garrido Morales, Francisco Javier
dc.date.accessioned
2020-11-25T19:28:33Z
dc.date.available
2022-07-22T02:00:12Z
dc.date.issued
2020-07-22
dc.identifier.uri
dc.description.abstract
The central hypothesis of this thesis is that both Communication and Management suffer from educational gaps in the strategic discipline, which affects training gaps that are expressed both in the practice of their professionals and in their managerial weaknesses. Additionally, the work seeks to rescue the original formation of the Eastern and Western strategic discipline, in order to rebuild the bridges between both disciplines, through the common points of authors and trainers in the Eastern and Western schools. Introduces the concepts of convergence and strategic literacy in training in Communication and Management for the 21st Century.
dc.format.mimetype
application/pdf
dc.publisher
International University of Catalonia
dc.rights.license
Access to the contents of this thesis is subject to acceptance of the conditions of use established by the following Creative Commons license:
dc.source
TDX (Online Doctoral Theses)
dc.subject.other
Strategy
dc.title
Strategic Convergences in the Integrated Communication of Marketing and Advertising and Management in the XXI Century: Qualitative and Quantitative Approximation of the Situation in the Spanish-Speaking World.
dc.type
info:eu-repo/semantics/doctoralThesis
dc.type
info:eu-repo/semantics/publishedVersion
dc.contributor.director
Mendiz Noguero, Alfonso
dc.embargo.terms
24 mesos
dc.rights.accessLevel
info:eu-repo/semantics/openAccess
2023-05-15 11:58:35
#qualitative #quantitative #approximation #situation #Spanishspeaking #world
