November 12, 2001. Qmusic, the first commercial national radio station, is launched. Just as with television brother VTM more than twelve years earlier, radio monolith VRT is viewed with some pity. Twenty years later, Qmusic is the number 2 in Flanders, with Joe in his wake, starting in 2009 as ‘little brother of Qmusic’. Loud alarm bells are going off at the VRT. The market share of the VRT radio army has dropped to 56.5% (of all listeners older than 12). In the first half of 2020 this was still 61.6%. Radio 2 remained stable at 29% and is still the largest station. The commercially oriented stations MNM and StuBru have been hit hard. MNM only has 506,510 listeners every day, lost a quarter of its following in a year and dropped from 10.1 to 7.7%. StuBru drops from 9.4 to 8.0% and now has 448,590 listeners. Radio1 continues to muddle and goes from 8.4 to 7.8%, good for 572,810 listeners every day.
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