Last June, LinkedIn was proud to announce the arrival in France of a brand new feature. very requested : the Stories. After Snapchat, Instagram, Messenger, Facebook, WhatsApp and recently YouTube, LinkedIn had indeed decided to get on the page, by launching this format now known to all, but which is not always a guarantee of success. On Twitter for example, the Fleets had only very modest success, so that the network withdrew the function after only a few months …
Stories flop (also) on LinkedIn
By adopting Stories, and thus taking an ever more pronounced Facebook side, LinkedIn had enough to shake more than one of its loyal users. Many people have greeted this feature with a certain skepticism, and we have to believe that the LinkedIn audience is not cut out for Stories, since like on Twitter’s side, the function has flopped and it will be permanently withdrawn. during this month of September.
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“In developing Stories, we assumed that people wouldn’t want informal videos attached to their profile, and that this ephemeral side would reduce the barriers people feel when it comes to posting.“Says Liz Li, Senior Product Manager at LinkedIn. “Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and your expertise.”
Despite this failure, LinkedIn is not giving up its ambition to integrate more videos into its network. Indeed, the firm intends to learn from this mishap, to develop “a redesigned video experience, even richer and more conversational.”It remains to be seen now what will be the future functionality imagined by the engineers at LinkedIn…
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