“Lush becomes anti-social” is the title of the cosmetics company’s press release, while they do not skip Twitter and Youtube.
Stops the use of social media in 48 countries
From 26 November 2021, the global brand Lush will turn its back on Instagram, Facebook, TikTok and Snapchat, until these platforms have taken great strides to ensure a safer environment for their users. This applies to all 48 countries where Lush operates.
Lush
Lushnorge states that they have a little over 10,000 followers on Instagram and just under 10,000 followers on Facebook. The company does not say that they will delete the accounts, but that they will be inactive. “
The latest information from brave whistleblowers, social media current algorithms and an absent regulation exposes young people to significant harmful effects “, they believe.
Lush logs out of Facebook, Instagram, TikTok and Snapchat, until these platforms can provide a safer environment for all users.
“Turns your back” on the companies
Lush says it’s time to start talking about social media as climate change:
In the same way that evidence of climate change was ignored and degraded for decades, there is little talk of the negative effects of social media on us humans. Lush, who is known for being leaders rather than successors, has decided to address these serious issues now, and change his own practice instead of waiting for others to notice that social media is actually a real problem.
Lush
The company did this earlier, in 2019, but then only in the UK. “Our attitude has been strengthened”, the company reports, and uses the term “turn your back on” above Facebook, Instagram, TikTok and Snapchat:
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