February 13, 2021
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Starbucks Reserve Chao Phraya Riverfront @ ICONSIAM The atmosphere is lively. There was a lot of public interest. By this latest branch It is the largest Starbucks store in Thailand.
Icon Siam, a world-class landmark along the Chao Phraya River A new magnet service is opened on the 7th floor. Starbucks Reserve Chao Phraya Riverfront This is the largest Starbucks branch in Thailand.
By atmosphere “Starbucks Reserve Chao Phraya Riverfront at ICONSIAM” Since opening the first day of service on February 12, there has been a lot of public interest. By this latest branch It is the largest branch in Thailand. Located on the 7th floor, ICONSIAM offers two new and never-before-seen experiences together, namely the first branch serving Starbucks Coffee Muan Jai Blend and Teavana ™ Bar, the first in Thailand. For customers who want to experience tea drinking in a new concept The service is open from 10.00 – 22.00 every day.
Starbucks intends to design this new store. In line with the concept of a Third Place or a third house To welcome customers to relax and enjoy the signature drink that Coffee Master has intended to create. With a view of the Chao Phraya River Important rivers flowing through the heart of Bangkok in a panoramic view
This is the 4th branch shop and the 12th Starbucks store in Thailand for customers.Experience Starbucks Coffee Blend in the form of a wide variety of espresso beverages. At Coffee Master Create Or choose to drink coffee, Starbucks serves a rare specialty coffee That will rotate according to the season of the year Through a variety of makers
This new shop Also serves a variety of dishes Including fresh pastries in the shop And desserts that are served with ice cream, which is the signature of Starbucks.
At the tevana bar Customers will be able to experience a new type of tea drinking from various quality teas. Such as Lychee, Earl Gray and Peach Mojito tea.
Starbucks is working hard with coffee farmers across Asia Pacific. To deliver high quality coffee from the region to the world in a sustainable and ethical manner. For Thailand Starbucks has been developing Starbucks Coffee Blend with coffee farmers in the North since the year. 2546 The name “Muan Jai” is a city word that means “complete happiness.
Starbucks Reserve Chao Phraya Riverfront This will be the first store in Thailand that serves coffee.Muan Jai Blend in the form of a drink byPreviously, Starbucks only released Muan Jai Blended coffee in the form of coffee beans. The income of 10 baht from the sale of beverages created from Starbucks coffee, every cup of fun blends. It will be used to improve the livelihoods of coffee farmers in the north of Thailand.
Designed to reflect Thai traditions
With inspiration from the history and stories of the Chao Phraya River. Starbucks Reserve Chao Phraya Riverfront It’s designed to deliver a vibrant coffee experience. In the midst of Thai local culture The store is located on a total area of 1,260 square meters on the 7th floor of ICONSIAM. Which is one of the leading lifestyle destinations in Bangkok And decorated with outstanding and unique artworks and works from Thai artists
When walking into the store Customers will findColorful artwork That tells the story of growing coffee in Thailand And various important places of Bangkok and occupies the entrance area of the shop There is also a walkway floor made of terrazzo material. Placed in a wave-like pattern of the Chao Phraya River That will bring everyone to experience a special coffee drink
At the center of the shop There is a reserve bar. For customers to experience a wide variety of premium quality reserve coffee Along with the immersion of Thai wood carving art behind the bar. That tells the story of coffee growing and rural scenery And in the main beverage bar Customers can choose to enjoy a wide variety of Starbucks signature beverages. Including espresso drinks made from Starbucks coffee beans, Happy Blend and a wide variety of teavana tea drinks
Next to Reserve Bar Customers will find stairs to the mezzanine. The design was inspired by the coffee flavor wheel. At Starbucks, it is used to refer to and uniquely identify each type of reserved coffee. By the center of the spiral staircase Decorated with coffee trees from northern Thailand And this spiral stair still leads customers Getting to the Starbucks coffee path To celebrate coffee culture around the world And the history of Starbucks as well In this mezzanine area Perfect as a spot for baristas to advise on the different types of reserve coffees. As well as various flavors and fragrances Of Starbucks coffee for customers to listen to as well
The ceiling of this shop is decorated with beautiful lamps. That has been inspired by the atmosphere of the night of the Loy Krathong Festival, there are also stadium seats. By the window of the mezzanine For a viewpoint of the river and Bangkok Or customers can choose to sit and relax on the terrace area outside of the restaurant (outdoor) To enjoy the panoramic view that is just in front of you
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