The Gfm awarded its 2023 marketing award on Tuesday evening. The winner of this year’s award is Stöckli Swiss Sports. CEO Marc Brillen and Chief Consumer Officer Christian Gut accepted the prestigious award at the Zurich Kaufleuten.
Editorial – October 24, 2023
Stöckli was able to convince the Gfm jury with a clear positioning and innovative products. In addition, Stöckli has always managed to adapt to changing conditions over the years and adapt the “go-to-market” strategy from direct-to-consumer D2C to B2B2C.
With the “Annual Prize of the Foundation for Marketing in Corporate Management” the Gfm annually honors a company that distinguishes itself through outstanding marketing achievements. The Gfm Marketing Prize evaluates successful entrepreneurial results that are largely attributable to innovative marketing strategies and effective measures.
According to Marcus Schögel, President of the Board of Trustees, various points were decisive for Stöckli’s election as the 2023 Marketing Prize winner. These include the brand’s unique (premium) positioning in an intensely competitive environment, the focus on performance advantages (technology to offer quality), the innovative services (ski subscriptions, etc.) and the adaptation of the “go-to-market”. D2C to B2B2C to changing conditions (Post-Covid).
2023-10-24 18:16:43
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