Christoph Lergenmüller is the new Marketing Director at Stiga. (Source: Stiga)
Christoph Lergenmüller has been the new Marketing Director for Stiga Germany, Switzerland and Benelux since February.
The former Head of Marketing has been with the company since 2021 and as such has successfully driven the expansion of brand awareness by 50 percent, Stiga reports. The development and expansion of the marketing team is a further step in the corporate strategy: Stiga is strengthening its focus on consumers and driving digitization forward in order to accept the dynamic changes in the market together with retailers, according to a press release.
According to the company, Lergenmüller and his team will continue to increase Stiga’s brand awareness. In order to further increase consumer demand and thus sales potential. The position was newly created for the communications professional and brand expert Lergenmüller, who previously worked as a marketing manager at Fiskars and Weber-Stephen.
