As the merger project between Peugeot SA (Groupe PSA) and Fiat Chrysler Automobiles NV (FCA) progresses as defined in the combination agreement announced on December 18, 2019, the two entities take a major step and announce, in a press release spouse dated Wednesday July 15, that the corporate name of the new group will be Stellantis.
The new nomination comes from the Latin verb “stello” which means “to shine with stars”. The Latin origins of the name pay homage to the rich history of the two founding companies, while the evocation of astronomy suggests the true spirit of optimism, energy and capacity for renewal inspiring this fusion that will change the automobile industry. “It is inspired by this new and promising alignment of legendary automobile brands and strong corporate cultures which, by uniting, create one of the new leaders of the next era of mobility while preserving all of the exceptional value of the whole created as well as the values of each element that constitutes it ”, explain the two manufacturers.
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He added that Stellantis “will combine the size of a truly global company with the exceptional breadth and depth of talent, know-how and resources capable of providing sustainable mobility solutions for the decades to come”.
The process of creating the new name began shortly after the announcement of the merger agreement, with the support of the Publicis group, and the top management of the two companies was closely associated throughout the process.
The name will be used exclusively at Group level, as a Corporate brand. The next step in the process will be to unveil a logo that, along with the name, will become the brand’s brand identity. The names and logos of the Group’s existing brands will remain unchanged, it says.
As previously indicated, the finalization of the merger project should take place in the first quarter of 2021, subject to customary closing conditions, including the approval by the shareholders of the two companies at their respective extraordinary general meetings and the satisfaction of regulatory requirements. concerned organizations including the competition authorities, concludes the press release.
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