Change of name for Alfa Milano which from today is called Alfa Junior. A choice made in Alfa Romeo after the words of Minister of Business and Made in Italy, Adolfo Ursowhich accused Stellantis and the Biscione d brandi “not being able to make a car called Milano in Poland, because it is a fallacious indication that goes against the law on Italian Sounding. In short, it is a name prohibited by law.”
A choice that satisfies the requests of the Meloni government and that the CEO of Alfa, Jean-Philippe Learned, he took after having a confrontation with the ministry on Friday evening. A way, too, to “stop the controversy”, says the CEO. And he adds: “Despite believing that the name Milano complies with all legal requirements, and in consideration of the fact that there are strictly topical issues more relevant than the name of a new car, Alfa decides to change the name from Milano to Junior, in with a view to promoting a climate of serenity and relaxation”.
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The name Milano, among the public’s favorites, was chosen to pay tribute to the city where everything originated in 1910. It is not the first time that Alfa asks the public’s opinion to choose the name of a car. It happened already in 1966 with the Spider 1600: in that case the name chosen by the public was Duetto. “Having a unique history and an innumerable list of names from which to draw, the change of name did not represent any problem – says the CEO, Learned – on the contrary, it was nice to go over the list of names selected as favorites among those suggested from the public: among these Juniors”.
The Biscione CEO adds: “We are perfectly aware that this episode will remain engraved in the history of the brand. It’s a great responsibility but at the same time it’s an exciting moment.
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The choice of the new name Junior is completely natural, being strongly linked to the history of the brand and having been among our favorites and among the public’s favorites since the beginning. As a team we choose once again to make our passion available to the brand, to give priority to the product and customers. We decide to change, even though we know that we are not obliged to do so, because we want to preserve the positive emotions that our products have always generated and avoid any type of controversy. The attention paid in recent days to our new sports compact is something unique, with an unprecedented number of accesses to the online configurator, which caused the website to crash for a few hours.”
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Alfa Romeo thanks “the public for the enormous amount of feedback received, the network of Italian dealers for their support and the government for the free publicity induced by this debate.”
The minister’s reaction was not long in coming. And she is positive about the name change: “I think this is good news.” This is how the Minister of Business and Made in Italy Urso comments on the decision to change the name to Milan after the official presentation and the criticisms raised by the minister himself. The minister believes that “it can enhance work and enterprise and allow us to reverse course also with regard to car production in our country”.
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– 2024-04-16 17:44:42
