LONDON – Stella McCartney has teamed up with the hit Nexflix show “Sex Education” to raise awareness of breast cancer.
Having worked with the likes of Alicia Keys, Kate Moss, Cara Delevingne and Sofia Vergara on the brand’s annual breast cancer awareness campaign, McCartney appears this year alongside six members of the “Sex Education” cast: Aimee Lou Wood, Chinenye Ezeudu, Sami Outalbali, Mimi. Keene, Chaneil Kular and Simone Ashley, in a short and enthusiastic video that encourages young women to incorporate breast control into their daily routine through the slogan: “Toilet, teeth, tits” or “The Triple T”, as the brand sums up.
In the film, McCartney plays the character of Ella Allets, an attractive sex education teacher who is surrounded by breast-shaped fruits such as coconuts, watermelons, pomegranates, and peaches, while explaining the causes of breast cancer to students.
Stella McCartney Limited Edition Organic Cotton Unisex T-Shirt. Courtesy
The brand is also launching a limited edition “The Triple T” jersey made with heat technology, which allows the wearer to leave handprint marks on the chest.
It will be sold to support breast cancer research and prevention and each sale will equal the manufacture of a mastectomy bra and free delivery to postoperative breast cancer patients through the Stella McCartney Cares Foundation.
Poster for the short film Stella McCartney x Sex Education. Courtesy
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