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In his new show, Stefan Raab made fun of the textile discounter Kik with a self-written “advertising song”. The company reacts to this unexpectedly.
Bönen – Be careful what you wish for. That should happen too the textile discounter Kik recently noticed. In the latest edition of his RTL+ show “You don’t win millions here,” Stefan Raab presented a self-written song about the company and caused amusement among his viewers. But if you think the whole thing came out of the blue, you’re wrong. Kik had basically “ordered” the song from Raab.
Advertising song with criticism: Stefan Raab takes aim at textile discounter Kik
It all started last week when Raab made fun of an advertising campaign by the Kaufland grocery store and posted a critical rap video about it on social media. “We could also use a new advertising song,” Kik commented under the post on his Instagram profile. Nobody expected that a reaction would follow so quickly.
Bönen, In his new show “You won’t win a million here,” Stefan Raab took aim at the fashion discounter Kik on Wednesday. Screenshot: instagram/therealstefanraab/RTL/“You won’t win a million here” © Screenshot: instagram/therealstefanraab/RTL/“You won’t win a million here”
On his show on Wednesday, Raab showed a video in which he went to a Kik branch and did a lot of shopping there, including leopard leggings, a 6XL shirt for his colleague Elton and other clothes for himself and two dancers. He left more than 200 euros in the shop.
He then presented the song, including a music video, in which he performed in a pink bathrobe with a fake Louis Vuitton bag and oversized sweatpants that slipped down – under which the leopard leggings in question were revealed. “There is no minimum wage in Bangladesh, that’s why it’s so cheap on Kik,” sings the entertainer in the video. “They sew and dye there until the night and your pants cost 1.50.”
The dancers at his side also wear pink sweatpants and white tops. Her outfit is rounded off with hats, sunglasses and pom-pom slippers. Appropriately, the line sung by Raab: “The motto at Kik is that you look like an Otto”. Stefan Raab, who recently had to take swipes from Günther Jauch, received strong support from his followers in the comments. Was the song well received by the textile discounter?
Song about Kik: Textile discounter takes it with humor
For years, Kik has been fighting criticism of having goods produced under inhumane working conditions and non-compliance with environmental protection aspects. The company left a comment under Raab’s video. “As ordered, as delivered. Factually not entirely correct. There was no minimum wage in TV-Total times, things are different today,” it says. “We couldn’t respond earlier because we had to take care of various orders of leopard pants and shirts in 6XL,” writes Kik humorously.
When asked by WA, Kik replied on Friday: “That Stefan Raab rehashes old clichés about Kik in his song […] we see calmly. Our customers and large parts of the public are now better informed and know how Kik has changed.” Most people could easily distinguish between satire and reality. In his video, Raab even praised the customer service and product variety. “The outfits that Stefan Raab chose for his video are certainly a daring combination, but as we all know, you shouldn’t argue about taste,” says Kik with a wink.
Raab song: Company defends itself against criticism
However, the company is not joking about the criticism: “Bangladesh is one of our most important manufacturing countries. The constant improvement of production and working conditions is very important to us as a company. There is a minimum wage there, which was increased in November last year.” The factories producing for Kik are regularly checked. In addition, the company is committed to creating a safe environment for women in Bangladesh, educating them about their rights and improving educational opportunities for young people.
