Resilience and reinvention are two concepts that positively define the trajectory of the Steel Artists Cultural Corporation, especially in recent years, in which it has faced economic crisis, social unrest, pandemic and much more.
A necessary path to enhance and celebrate, which yesterday, at its headquarters in O’Higgins 1255, celebrated the milestone of its 64 years of life. “From my point of view, Artistas del Acero has a quality, namely that it has adapted to the times, we have adapted to the conditions that have been given to us over time, which gives us a certain flexibility in the work of the artistic and cultural world, with new proposals and formats, new technologies. We have incorporated all this into our services, ”said Arnoldo Weber, manager of Artistas del Acero, who has been linked to the steel company for over three decades.
An exceptional path in which the working group that has worked side by side over the years, Artistas del Acero, has been fundamental, which has collected and created in every season different and attractive activities for the local and even extra-regional public.
“Basically, to get around the various difficulties and advance in favorable moments, it is team building. The company understood that the only way to advance and evolve was to incorporate local professionals into its team, dealing with cultural management, scheduling, projects and everything in between. And this has allowed us to be very successful in what involves us. We have a good relationship with the Ministry of Cultural Heritage, the Region and community networks ”.
With such a number of years, the projections and challenges go in the same direction as the circumstances of the moment, that is, they adapt to what happens each season. “We see 2023 as every year, with optimism. As a manager I am never too worried about the future in the sense of what is to come. You have to do things, plan, no matter what difficulties you encounter, no matter what they are, you always have to think that things will work out. The future is marked by this, by what you think you are doing and by the energy you put into it, along the way the load is fixed ”, emphasized Weber.
One of the things that can be projected, and in line with this celebration, is the restyling of its more user-friendly and user-friendly website, which will allow from now on to count the purchase of tickets for its various shows in Room 100 Su.
Also to celebrate this new anniversary, a digital marketing workshop has been announced, which will be held in November for local artists and creators. To dictate it will be the master Rodrigo Maulén, expert in the sector.
And finally, during the summer, there will be a series – 9 in total – of summer workshops, to be given in December as a gift card for Christmas, and whose registrations will start in the last week of November (aimed at boys and girls). from 5 to 13 years).
