Stationery sales fell by up to 60% due to online education

SALES ON THE GROUND… Due to distance or online education, generated by the pandemic, sales in stationeries fall by up to 50 and 60%, as confirmed by counter workers in stationeries in the capital Nayarita, through the dynamics and exercise of a survey carried out in the city ​​center.

“Yes, the sale was affected a lot, the truth under a lot of the matter of sale of materials, now you don’t buy so much, you buy a little what you need, the basics, and if you have seen a lot the change in terms of sales At the counter, talk about a percentage, how much would it be, -because I would say more than 50%, the truth is considerable, I would say a lot, before the basic school lists, let’s say, in primary school it was around 500 and 1000 pesos and right now I think that each parent if he spends 200 pesos every month, it is a lot for me ”.

“Lately we have not had many sales, they come to buy only what is the basics, which is a cardboard, or a notebook not the same as before, that last year or better said in the school season we had good sales and already this year Well, the same decrease in the past, how much sales fell, I think 60-70%, the truth is that it is considerable ”.

In another part of the interview, those in charge of the counters in the stationery stores that our lens visited, pointed out that given the low sales, they have had to resort to renewing sales strategies in order to survive and remain competitive.

“What we have been managing precisely to facilitate the arrival of the products has been online, we manage with Facebook and social networks, and we also manage the delivery service, we are also managing promotions to be able to facilitate them because we know that it is not so much the that they do not want to buy from us but rather -because by not seeing money movement because their economy has decreased, then we are also opting to support as much as possible in handling promotions so that it is easier for them ”.

“Right now we are resorting to what are online calls, phone calls, promotions, right now we are also making a mistake that they have what it is to buy their supplies and maybe we also make packages so that people come to buy the basics of what they ask for or buy from the tools. We have a Facebook page that is Colonial Commercial Stationery and which they can send a message there, we will quote them and we can also supply them, either by picking up or by sending an errand ”, he pointed out.

–