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Activision BlizzardAfter knowing the stories and, above all, the lawsuit of the state of California about sexual harassment against him, things have moved in the company, heads have rolled and changes have been promised within one of the largest in the industry.
Not long ago we confirmed the news that their professional leagues, that is, the Overwatch League and the Call Of Duty League, they had lost one of their great sponsors, T-Mobile, which was the beginning of the decline of big brands that support these sports.
It has recently been reported that Kellogg, State Farm, and Coca-Cola itself, will stop supporting the Overwatch League, This has been confirmed through different official communications of the three companies, which have not made mention of the legal problems of Activision Blizzard.
We will reevaluate our marketing relationships with the Overwatch League, and no announcements will run during this weekend’s games.
State Farm
We are working with our colleagues at Blizzard as we step aside for now, to review future plans and schedules.
Coke
By Kellog, has been reported through the medium The Washington Post, that the brand will no longer offer advertising related to Pringles O Cheeze It in the games of the Overwatch Legue until new notice.
As we mentioned, this matter of Blizzard and its workers has escalated quite quickly and there have been quite serious repercussions, such as the dismissal of J. Allen Brack, president of the company, and whose position will be filled by Mike Ybarra and Jen Oneal.
It remains to be seen what the future holds for this company and especially for professional leagues, which in the case of the Overwatch League, there are investments in stadiums, equipment and much more that without the support of the brands, it will most likely have an abrupt end at some point.
Overwatch is available on the platforms of Playstation 4, Playstation 5, Xbox One, Xbox Series X|S, Nintendo Switch y PC.
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