Bloomberg — The company Cosm, which is dedicated to building giant rooms to watch sports, has raised US$250 million from a group that brings together billionaires Steve Winn, David Blitzer, Marc Lasry and Dan Gilbert.
This financing has raised the company’s valuation to more than US$1 billion, according to Jeb TerryCEO of Cosm. Lasry, who invested through his Avenue Sports Fund, He says Cosm convinced him after attending an event.
“I’m not really excited about a lot of things, but I was amazed by the technology and the feeling of being inside the game while watching it,” said Lasry, who previously owned a stake in the Milwaukee Bucks of the American basketball league (NBA).
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Cosm, founded in 2020, has a Los Angeles location that occupies 65,000 ft² (6,038.7 m²) and has capacity for 1,700 guestsIt features a giant domed screen measuring over 80 feet (7.43 meters) long.
Through partnerships with professional leagues and television networks, the venue shows sports ranging from NBA games and UFC fights to horse racing.
Cosm programming It also includes artistic and entertainment experiences As the Circus of the Sun.
Winn, who serves as Cosm’s president, said the company’s goal is to open 50 locations by the end of the decade. Work is already underway in Dallas and Atlanta. Other markets being explored for expansion include New York, Miami and Las Vegas.
“Our first goal is to get into as many different places as we can, the big ones are important,” Winn said. “We also want to look at European markets and the Middle East.”
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