Started, the project START UP, strategic planning and modern marketing.

On February 17, 64 at 10:00 a.m. Mr. Witchawut Jinto, Governor of Surat Thani Province, assigned Mr. Sarot Kanjanapong, Deputy Governor of Surat Thani Province. As president of the opening training program. Under the fiscal year 2021 government action plan of the Southern Gulf of Thailand provinces, entrepreneurial development activities Travel operator Subject training entrepreneurs for community / OTOP products Business planning and modern marketing (START UP) at Kaew Samui Resort Hotel, Muang District, Surat Thani Province

Surat Thani Provincial Community Development Office Implemented a project to promote sustainability in the OTOP Nawatwithi tourism community and the foundation economy development. This is a project under the fiscal year 2021 government action plan of the Southern Gulf of Thailand provinces. Travel operator Subject training entrepreneurs for community / OTOP products Business planning and modern marketing (START UP) is a project activity. To develop self-development entrepreneurs Product development Business planning and marketing focus on online marketing. Or electronic sales channels With target groups, participants according to the course Business planning and modern marketing (START UP) from 5 provinces in the Southern Gulf of Thailand, 50 people each, total 250 people, 2 models, 125 people for 2 days as follows:

– Batch 1 between 17 – 18 February 2021 at the Convention Room 1, Kaew Samui Resort Hotel, Muang District, Surat Thani Province Target groups from Surat Thani Province Nakhon Si Thammarat and Phatthalung

– Model 2 between 19 – 20 February 2021 at Somjai Room, Kaew Samui Resort Hotel, Muang District, Surat Thani Province Target groups from Chumphon, Songkhla and Phatthalung provinces

Sarot Kanjanaphong, Deputy Governor of Surat Thani Province, said that the world today is a digital era. It’s a social social media That everyone uses the internet As a communication tool Entertainment Or business operations (IOT: Internet Of Thing), coupled with our country has been affected by the coronavirus infection epidemic 2019 (COVID -19), so people with intelligence Or vision and computer skills So he went to find a way to sell products. Or start a new business Through online market Or electronic market Until being rich while others are stationary The person who follows after Or have never done online marketing And still encountering COVID problems, we have to hurry to study, learn, experiment, exchange, otherwise they will not follow him in time and will end the business. I would like to encourage all trainees to adapt to this era. Develop products to meet reliable standards, develop IT skills, believe that they will be able to market online as well.

The activities on the first day are lectures on the topic Modern Marketing and Digital Society by online marketing expert lecturer Khun Patcharee Saeku (Jeon Saekruay) is segmented according to online sales experience. So that the speakers can give appropriate advice With live demonstrations, selling products for example And inspire the participants in the training

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