Peter Marwan is constantly exploring the opportunities that new technologies in the areas of IT security, cloud, network and data centers offer the ICT channel. He also likes to address issues relating to compliance with guidelines and laws when resellers or customers use the new offerings. Since developments in recent years have created lucrative niches for European providers that are still little known in the IT channel, they are receiving special attention.
As Vice President Sales + Marketing, Steffen Ehl is now in charge of Synology’s sales and marketing activities in Germany. As he takes office, Ehl stresses the importance of clear goals and open communication and underlines the ambitions in the enterprise business.
“I have worked closely with the channel in the past and would like to continue to do so in the future,” says Steffen Ehl on taking up his position as Vice President Sales + Marketing at Synology in Germany.
Foto: Synology
Steffen Ehl started as Vice President of Sales and Marketing at Synology in Germany. He decided to join the storage provider after working at Hitachi, Oracle and Avaya. With his experience in managing sales teams and implementing strategic initiatives, he will make a significant contribution to driving Synology’s growth in Germany.
“We have big plans,” says Ehl. “Germany is Synology the second largest market after the USA with a three-digit million turnover.” This will be achieved by expanding the product range both in areas where Synology is currently the market leader and in the enterprise segment. “Today, half of the Fortune 500 companies already trust us. We want to inspire the other half as well,” says Ehl.
Ehls believes that clear goals and open communication are particularly important, as is consistent customer orientation and real added value for sales and trading partners. Of course, Synology does not want to be left behind when it comes to the trending topic of AI.
“Synology is a company that reacts very quickly to market changes. Our research and development works closely with sales,” emphasizes Ehl. An example of this is the integration of AI in Synology products, for example in predicting the risk of hard drive failure and recognizing attack patterns with the “Active Insight” function.
“AI, learning models and smart algorithms are now an integral part of our products and solutions,” explains Ehl. “In video surveillance, we even offer cloud-independent deep learning. This means that the AI functions work autonomously and without internet access in order to meet the highest security and data protection requirements in critical environments. Our customers can de facto use their own private AI on-premises.”
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