[더구루=김형수 기자] Starbucks has started targeting the summer market in the U.S. with a new drink emphasizing chocolate. Attention is also focused on whether or not it will be released in Korea.
According to industry sources on the 16th, Starbucks launched △Starbucks Chocolate Java Mint Frappuccino and △White Chocolate Macadamia Cream Cold Brew in the United States. It will be sold for a limited time during the summer season.
Chocolate Java Mint Frappuccino is a drink that mixes Starbucks Frappuccino with chocolate and adds mint flavor. Mocha sauce, whipped cream, and chocolate cookie mint sprinkle topping are added. A new interpretation of the classic combination of chocolate and mint, one of the favorite summer snacks.
White Chocolate Macadamia Cream Cold Brew is a menu that combines cold brew coffee with Madakadamia syrup. Cold white chocolate macadamia cream foam is placed on top of the drink, and cookie crumble is topping. It was developed with inspiration from macadamia nuts, which are eaten when traveling to the tropics.
In addition, various products are released and the company is focusing its efforts on market penetration. Coffee beans such as △Green Apron Blend △Starbucks Reserve Whole Bean Coffee were also released. RTD (Ready to Drink) drink Starbucks Frappuccino® Mini Chilled Coffee (Starbucks Frappuccino® Mini Chilled Coffee) white chocolate mocha and caramel were also introduced. The dessert menu, New Bumblebee Cake Pop, was also prepared.
However, it is unclear whether Starbucks will release the summer season menu in the US in Korea.
An official from Starbucks Korea said, “There is no plan to launch the beverage in Korea yet.” “Starbucks is implementing a localization strategy and introducing products that fit the characteristics of consumers in each country. In Korea, we are focusing on marketing the Starbucks Refresher, a summer drink launched earlier this month. there is,” he said.
