The company’s newly appointed CEO, Brian Niccol, has sparked controversy on social media for using this mode of transport to travel from California to the company’s headquarters in Seattle, a stretch of almost 1,600 km.
In recent days, a news item has sparked controversy on social media. According to American media, the renowned coffee chain Starbucks has given a private jet to its newly appointed CEO, Brian Niccol, so that he can travel from his home in California to the company’s headquarters in Seattle.
Despite criticism on major digital platforms, Starbucks has come out to defend this decision, claiming that it is a necessary measure to ensure the efficiency and safety of its CEO.
“Brian Niccol has proven to be one of the most effective leaders in our industry, generating significant financial returns over many years”said a Starbucks spokesperson in a comment to CNN. “We are confident in his experience and ability to serve as a leader of our global business and brand, delivering long-term, lasting value for our partners, customers and shareholders.”.
It is worth noting that this agreement was revealed a few weeks ago. In it, she was also offered a “small remote office” in her home located in Newport Beach, California. This was done in order to not require her presence in the Starbucks office in Seattle, which is more than 1,600 kilometers from her home.
Sustainability
However, the move could have repercussions on Starbucks’ public perception, given its reputation as a leader in sustainability. According to the International Energy Agency, jet travel is a major source of carbon emissions, responsible for around 800 million tons of carbon dioxide a year, or more than 2% of total global energy-related emissions.
