The last few years for Facebook have been going from controversy to controversy. Since the Cambridge Analytica scandal, many companies have been leaving the platform.
So far no large company has done it completely and even less by making the reasons public. Starbucks is days away from making a final decision according to Buzzfeed.
According to this media, the debate is that they receive more and more negative comments from users and their profiles have become a place where users of conservative ideology are going to vent.
Buzzfeed assures that this is something that has very worried Facebook employees who are trying to find out why this is happening. According to the coffee company, it is due to the great polarization of active users on this network.
Starbucks has been running a strong campaign for some time that is aligned with the company’s values. Campaigns in favor of LGTBQ rights, climate change or Black Live Matters.
It’s these posts that overwhelm the company’s networking experts. Which are found with thousands of hate messages of a conservative nature and it is impossible for them to moderate them all.
While Starbucks tries to create an inclusive social networks, as they have declared to the magazine, Facebook does not make it easy. It is one more scandal that this platform adds that every day is associated more with a conservative ideology close to pro-Tump circles.
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