Quitting Facebook is something most of us have considered at some point in the past decade. The social media platform is a useful tool for keeping up with friends and family members, as well as for planning events and selling an old sofa to a stranger, but it’s also a cesspool of talk. hate, conspiracy theories and spam. In fact, one big cafe is so fed up with the site that they are apparently thinking of giving up Facebook entirely.
According to BuzzFeed News, Facebook employees who manage the site’s relationship with Starbucks have expressed concern that the channel is removing its page from the social media network. Starbucks has apparently reached a breaking point due to all the hateful and hurtful messages it receives on virtually every message it posts.
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“Starbucks is in the process of evaluating their organic presence on FB, and whether they should continue to be present on the platform,” a Facebook employee wrote to their colleagues. “Whenever they post (organically) regarding social issues or their mission and values work (eg BLM, LGBTQ, sustainability / climate change, etc.) they are overwhelmed with negative / insensitive comments related to hate speech on their posts. ”
Additionally, the employee said community officials at Starbucks find it difficult to moderate hateful comments and are unable to turn off comments on the page. Starbucks management also reportedly sent Facebook a series of questions about how the site’s algorithms affected comments on the posts.
As BuzzFeed notes, Starbucks was one of the companies that temporarily stopped buying Facebook ads last year as part of the “Stop Hate for Profit” campaign. Starbucks has finally resumed paid advertising on social networks after “conversations and productive engagements” with these platforms.
Cut until 2021, and it looks like Facebook may not be meeting its commitments: “While some changes have been implemented, we believe more can be done to create welcoming and inclusive online communities,” said Starbucks spokesperson Sanja Gould said. “We work with all of the companies we do business with to ensure that any advertising done on our behalf meets our brand standards.”
BuzzFeed also points out that while Starbucks has come under fire for banning its employees from showing support for BLM, the company itself consistently posts social justice articles on its main Facebook page, including this February post in which Starbucks explained that she would. “Raise the voice of black people as our partners (employees) share their stories and what inspires them to keep going.”
There were so many hateful comments on this post that Starbucks had to respond, “We have been and will continue to remove comments and users who post racist comments and attacks on the black community. During Black History Month, we will amplify the voices of black people, spotlighting Starbucks partners (employees) who are inspired by purpose, family and entrepreneurship, encouraging us all to continue to ‘moving forward. “
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Jacob began to cover video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York and writes for .. His previously published work can be found on TechHive, VentureBeat, and Game Rant.
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