The situation
Sr. Brand Marketing Manager
Your profile
The Senior Brand Marketing Manager will lead the development of strategic partnerships with leading beauty brands, organizing innovative marketing programs and campaigns in collaboration with buyers and the global team. This role will be instrumental in implementing new ways of working internally to drive brand visibility around the world while helping brands to scale to drive faster and better. He will be responsible for ensuring alignment with business goals, and achieving measurable results in brand growth and market presence.
Key Responsibilities
Identify and cultivate relationships with leading beauty brands to establish strategic partnerships.
Develop together with brand teams the ad hoc marketing plan ensuring the maturity of the brand, identifying the right strategies and tactics to reach brand products in the market.
Define with the Merch and brand teams the KPIs for the annual planning, including the budget to be allocated behind the main growth drivers.
Coordinate the cross-functional team to ensure planning and execution for timely implementation
Analyze, measure and report on the success of such partnerships with brands and management. Delivery Post mortem after implementation identifying strengths and areas for improvement.
Align with a global team and look for best practices from other markets.
Skills:
Education: Bachelor’s degree in marketing, Business Administration, Communications, or related field is required.
At least +12 years of advanced experience in brand marketing, solid marketing skill, experience in related consumer goods sector or beauty industry.
2024-11-19 22:47:00
#Brand #Marketing #Manager #LVMH
World-Today News: Could you please introduce yourselves and share your professional backgrounds? How does your previous experience make you a good fit for the role of Senior Brand Marketing Manager at LVMH?
Guest 1: Sure, my name is Jane Doe and I have over 10 years of experience in brand marketing, with a focus on managed brand relationships, consumer trend insights, and campaign strategies. I’ve worked with various brands across different industries, but my passion for beauty and luxury led me to this exciting opportunity at LVMH. I believe my track record of successful partnerships and my ability to drive growth through innovative marketing campaigns make me a great fit for this role.
Guest 2: I’m John Doe, and I have spent the past decade in the beauty industry, specifically in developing markets like Asia and the Middle East. My experience in these regions has given me an extensive network of contacts, and I understand the nuances of working with different cultures and markets. I believe this, combined with my expertise in brand partnerships and strategic planning, will be invaluable in growing LVMH’s brands globally.
World-Today News: Could you explain the main responsibilities and KPIs of a Senior Brand Marketing Manager at LVMH, and how you plan to approach them?
Guest 1: As a Senior Brand Marketing Manager, I see myself identifying and cultivating relationships with leading beauty brands to establish strategic partnerships, developing ad hoc marketing plans to ensure the maturity of our brand and driving growth through the right strategies and tactics. Additionally, I will work closely with the Merch and brand teams to define KPIs for our annual planning, coordinate cross-functional teams for timely implementation, and analyze the success of our partnerships post-mortem, identifying areas for improvement.
Guest 2: Absolutely, I see my role as not only focusing on identifying growth drivers but also aligning with the global team for best practices from other markets. This will allow us to leverage our strengths and learn from each other to ensure we are always at the forefront of the industry. In terms of KPIs, I plan to focus on driving brand recognition, sales, and loyalty through partnerships
