Interactive Marvel’s Avengers is a commercial failure. We will reach such a conclusion after reading the financial report of Square Enix (the publisher of the game). Industry analysts think similarly, while estimating that even invested in the production and advertising of the work of the Crystal Dynamics team 190 million dollars.
The president of the Japanese company, Yosuke Matsuda, also admits that selling Marvel’s Avengers is not bringing the expected profits:
The HD Games sub-segment reported an operating loss as initial sales [nieoficjalnie mówiło się o 3 milionach egzemplarzy – dop. red] Marvel’s Avengers was lower than we expected, and it wasn’t able to fully offset the development costs of the game.
Notably, Square Enix aims to “make up for the game’s slow initial sales by offering a lot of extra content.” The publisher’s plan is already implemented, as evidenced by the upcoming update premiere The Taking AIM.
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