Sprinklr incorporates Luis Alcedo as regional director

The leading company in unifying the customer experience, Sprinklerscontinues to aim strongly for our country. For this he appointed Luis Miguel Alcedo Regional Director, to lead the offices of Spain, Portugal, Israel and South Africa.

Alcedo will be responsible for defining the sales and marketing strategy and coordinating and supporting the different teams in those countries. His goal is to make the country grow in two phases: the first position Sprinklr as the best customer experience platformand secondly, to consolidate the commitment of the big brands on this platform. You join an already established team with magnificent professionals and the full support of the company. In his own words, “Since I’ve come to Sprinklr, everything has been positive: the people, the projects, the corporate vision… Everything is perfectly aligned.”

Born in Madrid, Luis has always been linked to technology. With over 20 years of experience in this field, he has led international teams in Dubai, London and Barcelona. His last 10 years have been dedicated to the field of Customer Experiencebeing one of the founders of Medallia in Spain in 2019.

At that stage he wanted the company to grow not only commercially, but also in terms of knowledge of the market and the network of partners that he himself helped to create. The team started with 3 people in the country, leaving over 70 when they decided to join Sprinklr in September.

Luis faces this new stage with renewed enthusiasm. Given his previous experience with customer experience platforms, the decision to join Sprinklr was made after several calls with senior managers of the company and after seeing the platform: “Sprinklr’s mission is to always look for solutions is fully aligned with mine. Also, the vision of the company and the platform will mark the future of the Customer ExperienceSo it’s a privilege to be here.”