original title:
Beijing first issued 10 million yuan of digital renminbi and launched the “Digital Ice and Snow Shopping Festival”
Chinese New Year “red envelopes” play new tricks and call you to spend digital RMB
This year’s Spring Festival red envelope opening method has new tricks, and many places will issue digital RMB during the Spring Festival.
On the evening of February 6, Beijing’s Local Financial Supervision and Administration Bureau’s official public account “Capital Finance” stated that on the one-year countdown to the opening of the Beijing Winter Olympics, Beijing launched the “Digital Ice and Snow Shopping Festival” around the entire consumption scene of the Winter Olympics. Digital RMB pilot activities.
According to Liu Bin, Director of the Financial Research Office of the China (Shanghai) Free Trade Zone Research Institute, the Beijing digital RMB red envelope distribution presents three characteristics. He told a reporter from the Securities Daily, “First, the digital RMB is for consumption in Beijing. It is predicted that the number of participants will be relatively wide, and the potential user group is very large; second, the combination of epidemic prevention and control and staying in Beijing for the New Year is an innovative exploration of the application of digital renminbi, which can be said to be’local New Year benefits’; third , Combined with the shopping festival and using online and offline forms, is more conducive to the exploration of digital RMB scenarios.”
The reporter learned that this digital renminbi pilot event was hosted by the People’s Government of Dongcheng District, Beijing, and distributed 50,000 digital renminbi red envelopes to individual consumers in Beijing. The red envelopes are issued in the form of lottery. Each digital RMB red envelope amounts to 200 yuan, totaling 10 million yuan. The winning red envelopes can be used by designated merchants online and offline without distinction.
On February 7, the reporter personally found that the operation was relatively simple. Users only need to open the homepage of the Jingdong APP to get the push, fill in the name, mobile phone number, ID number, and select the digital renminbi red envelope issuing agency, includingICBC、Agricultural Bank of China、Bank of China、Construction Bank、Bank of Communications、Postal Savings Bank, After selecting and submitting, you can wait for the lottery result.
It is worth noting that, judging from the officially announced personal appointment requirements, this digital RMB red envelope event is also a benefit for those staying in Beijing for the New Year, and non-Beijing registered residents in Beijing can also make an appointment. Only two conditions need to be met: one is that the geographic location of the reservation registration is in Beijing (subject to GPS positioning); the second is to use the mainland Chinese mobile phone number and the second-generation resident ID card to make the reservation registration.
According to official disclosures, the “digitalWangfujing The “Ice and Snow Shopping Festival” event supports digital RMB red envelopes for online and offline consumption in the entire scene of ice and snow sports and Winter Olympics food, housing, transportation, travel, shopping, and entertainment. It is a routine test in the digital RMB research and development process.
At the same time, the reporter observed that the issuance of digital renminbi is becoming a new way to open the “local Chinese New Year red envelope”.
Prior to this, on January 20, Shenzhen Longhua District launched a digital RMB Spring Festival red envelope activity for those who paid social security in Longhua District to stay in Shenzhen during the Spring Festival. A total of 100,000 red envelopes of 200 yuan were issued, with a total amount of 20 million yuan. Those who have paid social security in Longhua District within three months can be selected for the Spring Festival. Then, on February 5th, Suzhou “Digital RMB Suzhou New Year Festival Jingdong Special” event Launched and distributed digital RMB red envelopes to all citizens working or living in Suzhou.
Chen Xiaohui, head of the financial technology and international settlement innovation team of Yibin University and chief expert of Peiyi Consulting, commented that the issuance of digital renminbi during the Spring Festival is also an innovative way to encourage “Chinese New Year on the spot”. He told the “Securities Daily” reporter, “With the continuous advancement of research and development, the trial operation of the digital RMB is also speeding up.”
On the eve of the announcement of the Beijing Digital RMB, the Suzhou Municipal People’s Government will cooperate with JD Group to host the “Digital RMB Suzhou New Year Festival Jingdong Special” event. From February 5th to 26th, 150,000 digital RMB will be distributed to all citizens working or living in Suzhou. Red envelopes, each worth 200 yuan, totaling 30 million yuan. As a comprehensive technical service provider, JD Technology provides technology + services.
According to the disclosure, the digital RMB Suzhou New Year Festival red envelopes are consumed at designated online e-commerce companies or designated offline merchants in Suzhou. Among them, online scenes are supported by JD Group. Special products in JD APP, Jingxi APP and JD Finance APP can all be consumed with digital RMB; offline can be consumed at designated merchants in Suzhou City, including JD Five Star Appliances, JD Home Appliance Store, JD Computer Digital, JD Home, JD Convenience Store and other physical stores.
This is also the second time that Suzhou has launched a large-scale digital RMB pilot program. As early as the “Double 12 Suzhou Shopping Festival” at the end of 2020, the Suzhou Municipal Government also issued 20 million digital RMB consumption red envelopes to citizens. At that time, it joined JD.com as an online e-commerce consumption scene for the first time, and JD.com also provided technical support.Peng Fei, the person in charge of the digital RMB project of JD Technology Group, told the Securities Daily: “At the level of technical capabilities, JD Technology has established a payment and settlement service platform with independent property rights. The platform uses distributed computing and a multi-center architecture in the same city to achieve multi-center interaction. Highly available disaster recovery capabilities, with 7×24 hours of uninterrupted trading capabilities. Using the patent of dynamic rule splitting algorithm, JD Technology can solveMassive DataReconciliation issues, more than 50 million transactions can be reconciled within 15 minutes. “
Throughout this year’s Internet Spring Festival red envelope war, there are still various gatherings, such as Alipay “Five Fortune”, Ji Douyin “Lantern”, Ji Baidu “Niu Card” and so on. In addition, this year, in addition to traditional payment giants such as Alipay and WeChat, Baidu, Douyin, and Kuaishou, which have launched red envelopes for the Spring Festival in the past two years, have also spent a lot of money, but it is clear that JD.com has opened up a new path.
In addition, the advancement of digital renminbi pilot work is accelerating. On the whole, the digital renminbi pilot is showing a trend of “flowering in many places”.
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