Spotify tests Discover tab in app with short videos – Image and sound – News

Too bad everyone, but apparently the market asks for it anyway

This has absolutely nothing to do with what the market is asking for.

With the speed with which apps sometimes steal features, you can wonder whether users have actually been tested and if anything has been researched at all. Now Spotify is not fast with this feature, but a lot of companies jump directly on features that no one has explicitly asked for. That while forums are full of requests for features that then nothing is done with. At least that’s my experience with a lot of products and games.

I haven’t come across anywhere on any forum that someone makes a feature request for ‘short videos with an autoplay option so you can hang around for a long time because your attention span is shorter than a goldfish’. That while that feature is then built, while the serious feature requests (with many likes and comments) remain.

In the end, it’s all about the following:
– Platform wants to earn more from the user
– You earn more by keeping the user on your platform longer (and showing more ads / more interesting for investors)
– Longer on the platform means you have to grab and keep their attention
– Humans are addictive

Result: short movies, with autoplay and trigger titles so that the user remains trapped like a drone and the platform earns more. Before a user thinks ‘Do I want to see this?’ comes the thought ‘I’m curious how this will end’. The user hangs longer on platform X, so platform Y wants that too and builds the same unrelated feature. Fastforward 10 years later: nobody uses playform Y, because what exactly are they doing again? Videos? Podcasts? Music? Short movies? dances? stickers? Something with just fans?

This has absolutely nothing to do with what the market is asking for.

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