The song of “Dynamite” from BTS, has managed to position itself as the first and only song made by a Korean band to reach 1 billion streams on the platform Spotify, How do i do it?
According to the study provided by Statista where the most important K-pop artists globally in 2019 are shown, we can find that the Bangtan Boys group (BTS), was already leading the list in the survey conducted in 111 countries
According to the website of Yonhap News Agency, BTS It is one of the most famous groups in the world today as they have managed to break several records and surpass American artists on several occasions, even managing to position themselves as the first group Korean to show up and be nominated to the American Music Awards at the Grammys. In the same way, this grouping korean has won the award for best artist social at the BBMA awards for the fourth year in a row, in addition to their awards in the duo or pop / rock group categories at the 2020 AMA awards.
Positioning strategies
Achieving such success globally cannot be a coincidence, the Fame Magazine comments that part of their success is due to the communication they have with their fans through social media since they began to be recognized.
His fame has reached such a level that he managed to be present at number 1 of the Billboard social top for 163, surpassing the record that Justin Bieber led, this was achieved thanks to his video of Boy With Luv, video that appeared on YouTube on April 12, 2019 and that already has 1,302,615,751 views. These numbers have been won with their songs whose predominant language is Korean, however, there are occasions like in Boy With Luv that they sing some phrases in English.
BTS has already collaborated with other artists of international stature, according to the website of All of KPOP, have collaborated with The Chainsmokers on the album Love Yourself, with Steve Aoki on MIC Drop, Waste it on me and The Truth Untold, Nicky Minaj with IDOL, Ed Sheeran on Make it Right, Sia on ON, Fall Out Boys on the Remix Champion, among others.
The importance of the Korean group has been such in recent years that even the leading hamburger company, McDonalds, made a collaboration in which on June 1 he launched the small box happy edition BTS (fountain Expansion), which included 10 pieces of McNuggets, potatoes, soda and some sauces made in South Korea. This collaboration managed to sell 136,000 units in Mexico alone during its first day, a figure that represented 60% of the packages that the chain estimated to sell throughout the month; By June 4, 80% of the so-called combos had already been sold. The BTS Meal.
Dynamite and its billion streams on Spotify in less than a year
Information of Infobae comments that the song of Dynamite released to the public on August 21, managed to break another record with a big difference that was possibly the determining factor for the success of this song, it is sung in the English language.
It took only 24 hours for this song to become a hit by Youtube, since at the end of the day it registered 101.1 million reproductions, a figure that less than a year after its launch is 1,179,462,670. This is not the only platform where it has achieved a billion views, now it has also exceeded the figure in Spotify.
This Tuesday, July 20, users on social networks have returned to the tendency to BTS, thanks to the fact that they have exceeded a billion streams in Spotify in less than a year, being the first and only Korean group that has achieved such an achievement. This has caused the song and the group to join other artists who have managed to exceed one billion views on the platform, where according to Sonica We can find artists like Blinding Lights from The Weekend, Rockstar from Post Malone, One Dance from Drake and Shape of You from Ed Sheeran.
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‘Dynamite’ has exceeded 1 billion views on Spotify and is part of the 160 songs that have exceeded this figure on the platform. It is the first song released in 2020 to do so. #Dynamite1BOnSpotify
©BTSChartDailyx||ARMY MXCO????pic.twitter.com/Spa24BA4BL— ARMY MÉXICO ???? (@BTS_MXCO) July 20, 2021
Strategies marketing made by the band korean from BTS They have achieved position to his song Dynamite within the videos with a trillion from views on Youtube and now within the songs with a trillion from reproductions on the platform Spotify just less than a year after its official launch. What other records will this Korean group break?
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