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This is the way Spotify would promote its “competition.”
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At least 96 percent of consumers are not bothered by streaming advertising, according to Rocket Lab.
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New advertising strategies in streaming can bring considerable advantages.
The streaming music industry has become a service that has been booming, so Spotify has become the preferred platform for consumers when it comes to streaming music, but apparently it is promoting its new competition.
Nintendo recently launched its music application, where you can find different pieces of music that can be found uniquely as soundtracks for games like Mario Odyssey, Animal Crossing, Zelda and among others.
Faced with this new offer, the Japanese company began to promote its new service, so in a particular way it does so through the advertisement on Spotify, which is why for some this type of strategy that can be shown within different platforms is curious. possible actions to those expected.
Given this situation, some gamers and music fans have reported that the platform is promoted through the green application. Nintendo Musicfrom which you can see the brand’s effort to promote this new service within the music industry.
It doesn’t matter if you have a guideline, in the end the number of listeners you have in a single day is also a promotion channel, so the advertising that is impregnated there can reach several conversion numbers.
Pauta and Streaming
Advertising on streaming platforms has become a key tool for brands to reach audiences that have largely migrated from traditional entertainment to online content.
This type of advertising allows users to be segmented precisely, taking advantage of data such as age, gender, interests and location, which increases the effectiveness of the ads.
Furthermore, by being integrated into highly popular platforms, brands get relevant exposure in a space where consumers are highly attentive and engaged with the content.
Unlike conventional media, where ads interrupt invasively, in streaming they tend to be less frequent and are designed to harmonize with the user experience.
Platforms, such as YouTube, Hulu or Spotify, allow advertisers to choose between various formats, such as video ads, audio, banners and content sponsorships, depending on the consumption behavior and preferences of their audience.
This not only optimizes the reception of the message, but also allows the flexibility to create more interactive campaigns, with immediate calls to action and direct links, at least in Spain there is an active campaign on this.
Disney +
A clear example of this strategy is the advertising of Disney+, which launched targeted ads to promote the release of its series and movies at key times. Targeted ads reach users across multiple platforms, allowing them to see a trailer or a call to action to subscribe or explore more content.
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In this way, Disney+ not only promotes its catalog, but also generates an immersive experience that encourages users to interact and stay on the platform.
This strategy demonstrates how streaming opens up new opportunities for personalization in advertising, maximizing the impact of the message and achieving a more effective connection with the viewer.
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