Lately, Spotify has been investing heavily in podcasts on its app. It was announced today that podcasters using Anchor to create content will now be able to create interactive Q&A polls during their broadcasts. The music streaming platform is making the new feature available in over 160 regions.
Interactive polls were first tested in September 2022, and in February of this year, Spotify brought the novelty to more content creators. In addition, interactive advertising was also being tested at that time, but this feature has not yet been released.
How Spotify Podcast Polls Work
To interact with the survey on Spotify, simply look for the box below the podcast playback controls. After answering the survey, the user will be able to see the percentage of choices made in each of the options. Podcasters can stick the poll throughout the show, or publicly show it to people who vote during the episode.
Screenshots showing polls in action when playing podcasts on Spotify.
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