The technology analyzes even being able to discern the environment of the users
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A new patent approved to Spotify has revealed a new technology that the company could be working on, where it would use voice recordings and background noise from users to determine specific patterns. That is, you could recommend certain music, podcasts, and even personalized ads to users.
The streaming app It will know if you have stress, your mood, as well as other aspects that will determine the emotional state of a person, including their gender, age and accent.
The implementation of technology could also allow Spotify to serve more relevant ads. According to the patent, the technology analyzes even to be able to discern the environment of the users and if they are alone or with a group of people. All the voice data would supposedly be retrieved from the users’ metadata to later make certain determinations through a Markov model.
For now, it remains to be expected if Spotify decides to continue developing this technology described in the patent that was approved on January 12, 2021. Let us remember that a patent does not mean that it will be released on the market, many times most of them just remain in the pipeline and never see the light officially.
With information from Pitchfork
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