SEOUL, 13 Feb. (Yonhap) – Global streaming giant Spotify Technology SA recently said that South Koreans could enjoy personalized music recommendations and discover new music through its service.
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The service launched last week in the country, giving South Koreans access to more than 60 million songs and more than 4 billion playlists from around the world, Spotify reported.
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Spotify said it aims to capture the local market by presenting an expanse of new music listings tailored exclusively for local customers.
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Spotify has indicated that music lovers could enjoy highly personalized playlists recommended by a team of K-pop and algorithm experts.
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The selected collections offer not only K-pop but also the RADAR Korea playlist featuring new Korean songs as part of Spotify’s Global Emerging Artist Program.
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Spotify said that since its first K-pop listing introduction in 2014, K-pop’s streaming share on Spotify has grown by over 2,000%.
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The music streaming service faces stiff competition in South Korea, the world’s sixth-largest music market, with Melon, owned by the operator of the country’s leading messaging app, Kakao Corp., and Genie Music, a subsidiary of telecommunications operator KT Corp.
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Spotify will offer two monthly subscriptions in South Korea starting at 10,900 won ($ 9.75) but will not offer a free version supported by ads, unlike other markets.
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