JAKARTA – Spotify has existed in South Korea since the beginning of 2021 and can only be accessed by subscribing to individual Premium or Duo packages. After many years, Spotify has finally introduced free options.
The music streaming platform said it launched a free option in South Korea to expand its audit base. Access to listening to the song without subscriptions began to be widely released on Thursday, October 10.
Once the service is expanded, all South Korean users will be able to sign up for an account for free. They can access millions of songs, albums, podcasts, playlists, daily song recommendations and more through the music platform.
Just like the free options available in Indonesia, South Korean users will hear advertisements for each song played. They will also see advertising banners on the house and have restrictions on access to certain features.
For example, they cannot change songs repeatedly, the audio quality is lower, cannot download songs for offline listening, and have lost some features. Free users will not be able to access the latest AI Playlist feature.
In addition to benefiting users who don’t want to spend money to subscribe, the million-dollar free option is seen as beneficial for advertisers. The reason is that the streaming rate in the country is quite high due to the influence of local music or K-pop.
“Brands that advertise on the free Spotify service can deliver their messages effectively, as Spotify ads attract twice as much attention as social media platforms globally,” Spotify said, as cited by Reuters.
Currently, the average monthly streaming of artists in South Korea has reached 5.8 billion. This total streaming may increase in the near future thanks to the company’s newly launched free service.
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