Spotify made its personal font, and it’s going all over the place contained in the app

Spotify’s newest replace is visibly altering the audio streaming service to enhance the expertise on your eyeballs, relatively than your ears. Spotify Combine — the corporate’s new bespoke typeface — is being rolled out beginning as we speak, changing the Round typeface variant that Spotify presently makes use of throughout its app and desktop experiences.

The complicated identify is an homage to the “dynamic and evolving nature of audio tradition through the years,” based on Spotify’s world head of name design, Rasmus Wängelin. Spotify Combine was developed in collaboration with Berlin-based foundry Dinamo Typefaces, with Wängelin saying the brand new variable font design is “fairly actually, a remix” born from merging components from a wide range of completely different typeface types.

“The result’s a sans-serif typeface that blends options from each traditional and up to date types, creating a particular and distinctive look,” says Wängelin in Spotify’s press launch. “We subtly integrated the shapes of sound waves to evoke a rhythmic really feel. The mixture of sharp angles and easy curves offers the typeface a particular character that feels quintessentially Spotify.”

The corporate intends to make use of Spotify Combine on every thing from playlists to advertising campaigns. As a result of it is a variable font — which mainly means issues like weight, width, slant, and different variables could be modified with out requiring separate information — it must be tremendous simple for Spotify to customise. That gives some artistic flexibility, permitting issues like playlist covers, promos, and different content material to look extra diverse whereas nonetheless sharing a cohesive design.

The wordmark in Spotify’s emblem may even be up to date to the brand new typeface, which might already be seen on the firm’s information portal. Languages with Latin-based scripts and written content material in Vietnamese would be the first to make use of Spotify Combine, which is step by step rolling out “over the approaching weeks.”