Podcasts have become an important part of Spotify’s strategy. The platform now goes one step further with the distribution of podcasts in video format. This feature used to be available in some markets on a limited basis, but is now available in 180 different markets. Then they clarify their bet.
Spotify launches podcasts in video form for more users
These videos were available on a limited basis, as they had been in testing for some time. Now it looks like they are finally ready to gain a foothold on the platform.
Launch
Spotify launched them last year, but it wasn’t until earlier this year that they started reaching users in the US and some European markets. The platform believes they are ready now, so its global rollout is being prepared. They are launched in 180 markets, so it is presented as a clear commitment from the company to this new format. As well as being a threat to other platforms.
As until now YouTube was the platform where a large number of this type of podcasts were found in video format. So now they have a major competitor. Also, in the case of the Swedish streaming platform, it becomes possible play these videos in the background. This is something that gives them an edge on YouTube.
Spotify on Android already allows the user to choose how to pay
Until now, YouTube was the go-to app for playing video podcasts. Spotify has a huge catalog of podcasts, so the ability to be able to play them on video is an important addition. So they could get growth in the number of users playing this content. It will be necessary to see what measures YouTube takes to avoid losing users.
