The streaming service will offer companies and creatives in Germany from March 24th, with Spotify Ad Studio, simpler audio and video advertising in the advertising-financed music sector.
This month Spotify is optimizing the advertising opportunities for advertisers in Germany. The self-service platform Spotify Ad Studio will be rolled out on March 24th; only a short time after Spotify launched the podcast ads for Germany. It should make it even easier to address specific target groups for the advertising-financed music sector. The Ad Studio should enable all advertisers to use targeting to select the relevant target groups, create audio and video ads, individually define campaign periods and evaluate campaign successes in real time. Spotify also offers a webinar with a live demo of the Ad Studio.
Reach listeners where other media have no access
The company’s official press release highlights the level of interest in audio content, especially among young people. According to this, and according to the GlobalWebIndex, 83 percent of users from Gen Z and the group of millennials said they had streamed digital audio content in 2020. That is nine percent more than in 2019. Targeting these and other audience groups offers potential for brands. For example, even when it is possible to speak to someone at a time when other digital media have no access, for example when jogging or driving.
With the Ad Studio, advertisers can do storytelling in the context of fully licensed music. Audio campaigns can be booked quickly and easily via the self-service platform, provided that an audio or video ad is already available. And if you have not yet created an audio ad, you can produce it on Spotify for free within 48 hours with the Ad Studio Creative Tools, according to the company. Advertisers can start campaigns with a minimum budget of 250 euros and do not have to choose between audio and video ads. According to Nielsen Brand Effect on Spotify, the combination of both formats can increase advertising recall by 90 percent and brand awareness by 2.2 times. And to make sure that video ads don’t get lost, Spotify only plays them when users are active in front of the app’s screen, they say.
With Ad Studio we are now opening our uncomplicated self-service advertising platform to all companies in Germany. We help you to easily define and address suitable target groups on Spotify. With our efficient targeting tools, you can align and optimize your message using location and interest filters, real-time context targeting and much more,
explained Sven Bieber, Head of Ad Sales Germany bei Spotify.
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Registration on the waiting list is now possible – XING and Co. have already tested
The companies that have already tested Spotify’s Ad Studio include XING and Tobis Film GmbH as well as the Hamburg agency AdStrat. Advertisers who are now also interested can now put on a waiting listto apply for an Ad Studio account. Spotify also offers tips and best practices, such as in the video here:
In addition, the company is holding a webinar with a live demo and experience reports for all those interested in the Ad Studio topic on March 25th. You can find more information about advertising on Spotify on the Spotify Advertising Blog receive.
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