Under the motto “Nobody lists like you”, the global brand campaign “Only you” by the Swedish streaming provider Spotify is launched in Germany. “We enable the right audio experience for everyone. Our global brand campaign Only You focuses on the personal and unique streaming behavior of the listeners. The motifs of our marketing measures also make the special relationship between artists and their fans visible.” , explains Heiner Kuhlmann, Head of Marketing Spotify GSA.
The campaign’s communication measures between June 2 and 30 include out-of-home measures, audio and video spots and social media measures in channels such as Twitter, Instagram, Facebook, Snapchat and Reddit.
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The two video spots with rapper Lil Nas X and British singer Harry Styles can be seen on Spotify’s YouTube channel, which currently has more than 1.2 subscribers.
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