Spotify is experimenting with a new feature after last week’s test of an “audio newsfeed” for podcasts.
The streaming service is testing a personalized feed on the app’s home screen, which presents users with new music through a feed of web loops like TikTok.
When Spotify launched Canvas in 2019, initial reactions were mixed, but the company continued to push the feature, even opening a marketplace for artists to sell looping artwork to musicians. At the time, Spotify claimed that users were 145% more likely to share tracks that included a canvas loop. Now that canvas loops continue to be front and center in the app, it probably means for musicians that if you want a better chance of getting promoted by Spotify, you might want to create a GIF.
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