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“Spotify is not just about algorithms”: diving into the world’s largest jukebox

When Spotify invites home, it’s a visit in a small committee. We find ourselves in Los Angeles (United States) with twelve journalists and creators from Brazil, South Korea, Egypt, India, Germany, Nigeria, Indonesia… But on the spot, it’s is a show of force. Presentation of the new strategy of the world leader in music streaming by its founder and CEO, Daniel Ek, praise concert by the Jonas Brothers on set and Jennifer Lopez on video, privatization of the Roxy, legendary rock venue on Sunset Boulevard for two shows of Rita Ora and Gwen Stefani in front of 300 VIPs…

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