On the twenty second of February, 2021, the biggest world music streaming platform, Spotify, announced its plan to increase into a complete of 180 markets with 41 of those being African nations akin to Kenya and Ghana. Spotify’s introduced growth additionally includes Nigeria, the unstated inventive capital of the continent championing African music by means of afrobeats, afro-pop and different genres.
As a consequence, we requested some members of the music business and right here’s what they should say:
1. Ademola Ogundele, founder Notjustok music publication firm
What are your first ideas on Spotify shopping for into the Nigerian market?
Secondly, how do you assume their entry can play for the market and what influence do you assume it’s going to maintain for the homegrown music business?
Spotify is a giant model and all people has been ready for his or her entry. Their presence will enhance loads of customers particularly since there’s a free tier so lots of people will make use of that earlier than changing into paid customers. It’s a giant transfer for Spotify and an amazing transfer for Nigerian music as effectively, our numbers from the nation will begin to mirror on Spotify.
It has nothing however a constructive influence with extra customers within the nation utilizing it and customers now not hiding behind VPNs. The numbers will go up and the true values of the artistes available in the market will probably be revealed.
ALSO READ: Spotify Set To Launch In Nigeria, Burna Boy Joins Campaign
2. DJ Big N
DJ and file producers are slowly morphing into artistes and taking the entrance seats themselves, given Spotify’s current entry into the Nigerian music scene, what do you assume it means for DJs and file producers within the nearest future?
For me as a DJ, it’s at all times been concerning the craft first then all the pieces else after.
Spotify’s entry is lengthy overdue. It simply means extra income and a wider attain. I keep in mind when artistes who did effectively on Spotify had been the one ones thought of to be “international”, just because the followers had been within the diaspora. As it’s now. An artist like Bella Shmurda has an enormous following on native music streaming apps like Audiomack and growth play. Close to 45 million or extra performs. What it means now’s, I can do a music with anyone. Be it avenue, posh and so on and the marketplace for gaining income has opened up. Period.
3. Mobelieve, city folklore singer and podcaster
What you assume this entry holds for you as an up and coming artiste who does folks/ different music in Nigeria?
Lots of people use Apple music by advantage of proudly owning iPhones, some folks don’t perceive that Apple music works on different units too, so with Spotify coming in, it might additionally department into the marketplace for android customers.
It’s additionally massive on playlisting and curation and is claimed to be extra user-friendly, the playlist will probably be domiciled right here and there will probably be extra playlist curators on Spotify from Nigeria.
I additionally assume it’ll imply elevated income as a result of folks will transfer from free music streaming platforms to Spotify.
Also, because the host of Dear Lagos Podcast, I believe having podcasts on Spotify is one other strategy to attain folks. And I personally hope Spotify markets paying for music as a non-luxurious factor as a result of some folks view paying for music as a giant deal.
4. Makuachukwu Adimora, author and editor
What are your ideas on how Spotify’s entry can affect the homegrown market?
I believe the truth that it’s now simply out there right here will certainly enhance streaming numbers of our homegrown artists. I additionally foresee extra curated playlists that can cater to the nuanced sounds of our business, therefore offering extra visibility to much less standard artistes.
ALSO READ: Cool FM to Syndicate Apple Music’s Rap Life Radio & Africa Now Radio
5. Yowa Music, Afro-pop singer
As an up-and-coming artiste who simply had her debut challenge out, how does Spotify’s entry make you’re feeling and what do you concentrate on it?
I really feel prefer it’s going to make issues simpler for us as an up-and-coming artiste, there are such a lot of abilities in Nigeria who may not be largely recognised or listened to so having Spotify right here will simply create a wider vary for us. As a serious music streaming platform, having Spotify over right here will enhance our attain which is strictly what we’d like proper now on all of the platforms we will get.
6. Vik, graphic designer & music lover
Spotify is lastly within the nation, how does that make you’re feeling?
Well for one, it is nice for the Nigerian music business, personally, I’m simply joyful I haven’t got to make use of VPN anymore and I can simply obtain stuff on there now and that’s it for me.
How does Spotify’s growth into Nigeria make you’re feeling and what do you assume it means in your music consumption?
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