Spotify and Feid They launched an immersive experience to celebrate Halloween in Bogotá. Under the name “The FERXXO Haunted House“, the Spotify House in Bogotá was transformed into a haunted house during October 30 and 31, aimed at the artist’s most dedicated followers on the platform. The proposal, based on Feid’s popularity and the Halloween theme, offered a atmosphere with representative elements of the artist, such as green colors, ghosts and science fiction figures, which complemented the atmosphere of the date.
This was not the first time Feid and Spotify They collaborated for Halloween. In 2022, the release of his album MOR, No Le Temas a La Oscuridad in Miami was accompanied by a similar experience. This year, Bogotá was the scene of a secret tour with surprises for those familiar with the artist’s aesthetics. The event allowed fans to delve into an experience that celebrated both Halloween and Feid’s career, whose success has been notable on digital platforms.
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Feid also created a playlist for this occasion, titled “Un Perreo Miedoso”which reached more than 70 thousand followers. It included their own songs such as “ALAKRAN”, “50 PALOS” and “Normal”, along with hits from other artists. The list was an extension of his musical proposal and allowed his listeners to enjoy the Halloween celebration through his music.
With an outstanding career at Spotify, Feid had achieved annual growth in his streaming views. 139% globally and 146% in Colombia in the last four years. At that time, his songs were on more than 58 million playlistsand his fans listened to an average of 59 of his songs each week. Feid was the most listened to artist in Colombia in 2023 and positioned himself ranked 11th worldwide. His most popular songs, such as “Feliz Cumpleaños Ferxxo”, “Classy 101” and “Hey Mor”, reached more than one billion streams, cementing his place in Spotify’s Billions Club.
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The “FERXXO Haunted House” highlighted the connection between Feid and his audience, as they both celebrated Halloween with a unique experience in Bogotá, fusing music and visual elements so that his followers could experience an unforgettable night.
Source: This content was written and produced by an artificial intelligence under the supervision of a journalist from RCN Radio
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