The latest Spotify campaign by Swiss Radioworld and Publicis Media for Cantadou Switzerland is starting in time for the barbecue season. Under the motto “Enjoy the summer together”, the focus is on the diverse possible uses of Cantadou’s cream cheese product line for grilled and summer dishes. As a suitable accompaniment, the thematically appropriate Spotify-Playlist by Cantadou advertised, according to a statement.
The Cantadou product line and the Spotify playlist are promoted through various media channels in German and French. The corresponding QR codes with a link to the Cantadou playlist were displayed in advance on POS shelf brochures in selected Coop branches and in the Coop Grill Magazine. A special Cantadou recipe book, audio spots, video and display ads are also used.
Cantadou Switzerland’s specially created Spotify playlist “Grillieren auf Repeat” was created in the run-up to the campaign and promoted using influencer marketing. Well-known influencers from German- and French-speaking Switzerland shouted like Nadja Zimmermann, Elvira Legrand, she zina and Tobias Burger their communities on Instagram to submit their favorite BBQ songs for the Cantadou playlist.
Cantadou Switzerland relies on authentic and emotional campaign content to generate engagement. “We decided on this attention-grabbing 360-degree campaign, including audio advertising and a barbecue playlist, in order to be able to offer our consumers a real additional benefit in addition to the perfect barbecue experience,” says Emel Türkemis, Brand Manager Cantadou Switzerland.
Cyril Biland, Account Manager at Publicis Media, adds: «The campaign is intended to promote attention and interaction through a combination of target group-specific media channels and advertising media. With our planning, we wanted to consciously create emotions that music stands for.” And Darko Dunjic, Sales Director at Swiss Radioworld, says: “Many customers are not even aware that audio campaigns can also be implemented creatively. This Spotify campaign is a good example of how audio can activate and have an effect in combination with other media channels.»
Various agencies were involved in the campaign: PRfact designed and implemented the influencer activities, while Havas Village was responsible for the creative design of the campaign. (pd/cbe)
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