Global music streaming service Spotify has announced plans to launch in South Korea by the first half of 2021.
Spotify was established in Sweden in 2008, has over 320 million users in 92 markets, and is known as the world’s largest music streaming service, with over 60 million tracks and 4 billion playlists. In recent times, K-pop and Korean artists have become major players on the platform, but the service is not officially available in South Korea.
On December 18, Alex Norström, Chief Freemium Business Officer of Spotify, said, “We are delighted that Spotify is launching soon in Korea, the epicenter of music, culture and innovation. For many years, we have partnered with the Korean music industry to bring the music of their artists all over the world, from Asia to the United States, South America, Europe and the United States. Middle East. As our launch in Korea approaches, we look forward to introducing even more diverse and new Korean artists not only to domestic audiences, but to the world. “
Spotify said, “Korea is known as one of the top six music markets in the world, as well as one of the fastest growing markets. As a result, Korea is an important region to realize Spotify’s vision of giving artists all over the world a chance to make a living from their creative endeavors, as well as giving fans great music and inspiration. In its launch in Korea, Spotify intends to help accelerate the entire Korean music streaming ecosystem for the benefit of all users, music fans, artists, creators, labels and distributors. “
In February, Sports Chosun announced that Spotify was planning to launch its services in South Korea in 2020.
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